How does Adobe be a partner to
small businesses?
PROJECT ROLE:
Client pitch, Qualitative Research, Strategy, Design Direction, Tactics & Activations
PROJECT TYPE:
Client pitch winner while at SVA Masters in Branding ‘Pitch Perfect’ course led by Andrew Miller & Andrea Sullivan.
Adobe approached us to create a big idea for the Adobe brand that increases awareness, relevance, and engagement with the brand beyond the products. More than a one-off stunt or a quick turn ad campaign, they were looking for an ongoing effort that will helps them build lasting connections and establish them as an invaluable partner to small businesses for years to come.