Spoiler alert: They will.
Hey there! I am an experienced strategist and researcher based in Brooklyn, New York with an interest to explore culture, context, human behavior, and storytelling.
With over a decade of global strategy, design, facilitation, and management experience, I excel at building insights through coalescing cultural undertones and rigorous research. I help organizations and individuals integrate bold business goals with bolder, unconventional brand strategies.
Driven by an informed multicultural perspective and focused curiosity, I enjoy asking and unraveling hard questions. I specialize in constructing impactful brand positioning that resonate with audiences.
Other things I enjoy:
1. Indulging in curves and serifs through lettering and typography.
2. Being a good friend.
3. Writing love letters to strategy.
4. Letting go of assumptions and deliberately observe.
SELECTED WORK
Cultural audit: Rethinking trust for organizations and behavior.
RESEARCH STUDY / CULTURAL INSIGHTS / ACTIONABLE IMPLICATIONS
MTV: How do you inject cultural relevance back in
a media behemoth?
BUSINESS MODEL INNOVATION / STRATEGIC BRAND POSITIONING / AUDIENCE INSIGHTS / COPYWRITING
How does Adobe be a partner to small businesses?
PITCH / AUDIENCE INTERVIEWS / COMMERCIAL STRATEGY / CAMPAIGN & ACTIVATIONS
Where can TikTok go next? Coming soon
CULTURAL LANDSCAPE / BRAND EXTENSION / VISUAL SYSTEM
How can Nike future-proof itself into a 10 year trajectory?
Coming soon
BRAND ARCHITECTURE / FORECASTING / STRATEGIC POSITIONING / INNOVATION / DESIGN / STORYTELLING
How do mundane objects become effective social signals?
SOCIAL EXPERIMENT / INTERVIEWS / CULTURAL INSIGHTS / WRITING
Repositioning public health for
the recipients.
Coming soon
QUALITATIVE RESEARCH / AUDIENCE DEFINITION /
IMPACT STRATEGY / POSITIONING FRAMEWORKS
Driving financial inclusion: Creating India’s largest digital payments bank.
Coming soon
FACILITATION / BRAND PURPOSE & POSITIONING / IDENTITY & COMMUNICATION DESIGN / LAUNCH STRATEGY & CHANNELS